opti 2026 // Brighter, livelier, extra dynamic

opti 2026 is entering into the highlight with a marketing campaign that celebrates the guts of the optical business—daring, shiny, and brimming with life

The WE ARE opti marketing campaign is again for its third version, bringing new power, new faces, and a contemporary, multifaceted design that displays the colourful spirit of the optical group.

Beneath the theme “New opti 2026 marketing campaign: brighter, livelier, extra dynamic,” this revitalized marketing campaign introduces six charismatic ambassadors who embody the various expertise and creativity that gasoline the optical world.

Three ladies and three males—every with a novel perspective, all deeply rooted within the business. From schooling and retail to design and images, these are the faces shaping the way forward for eyewear. Their shared ardour now takes middle stage in a marketing campaign designed to really feel as dynamic and inclusive because the occasion itself.

“WE ARE opti is a press release of togetherness,” says Cathleen Kabashi, Director of opti. “Our six new ambassadors are inspiring representatives of the business. With their tales and the marketing campaign’s uplifting new look, we’re highlighting what makes opti so highly effective—group, innovation, and pleasure.”

These are the brand new, robust opti personalities:

Reya Kons

Lecturer at Brandenburg Universitiy of Know-how & Berlin College of Utilized Sciences

‘opti is a spotlight for me yearly – assembly colleagues, nice discussions, new impulses and concepts and many enjoyable. It’s the right mix of dialogue, inspiration and delight of our business.’

Christian Metzler

Photographer und passionate collector of glasses, Pforzheim

‘opti is a novel occasion for me – though I do know what to anticipate, I’m all the time stunned and glad at opti. It’s the improvements, the design and the annual reunion with individuals who share my enthusiasm for eyewear and who I see as buddies. One of the best factor about it: there are increasingly of them yearly.’

Fola Osu

Gross sales consultant, Böblingen

‘opti is a novel occasion of reconnection – new collabs are created right here, there’s a movement of contemporary concepts and inspiration is shared. Away from enterprise, it’s a celebration of creativity, encounters and the true artwork of the eyewear and design world.’

Tom Luis Platten

Pupil of B.Sc. Optometry at Munich College of Utilized Sciences, Platten Optik & Akustik, Kastellaun

‘opti combines developments in style and expertise with contemporary concepts for the long run. For me, it’s the perfect place to domesticate contacts and discover out about particular developments within the business.’

Daniela Steinkämper

Managing Director Buying & Gross sales of the Viehoff Group, Münster

‘opti gives an unrivalled platform for locating the newest improvements and developments within the optical business, in addition to for exchanging concepts with business colleagues and suppliers. For me, this makes it an important occasion of the yr – an unmissable occasion for professionals and opti(cal) lovers!’

Camilla Stramare

CEO Strato Eyewear, Quero Vas (BL), Italy

‘opti is characterised by its perfect measurement and welcoming vibe. Each create the right setting for making significant contacts. As a consultant of the business, opti allows me to place the highlight on unbelievable craftsmen and ladies who hardly ever obtain the popularity they deserve. ’

Greater than only a marketing campaign, WE ARE opti is a name to come back collectively. To have fun the eagerness behind each body, each innovation, each handshake. With a brighter, bolder aesthetic, the 2026 version marks a brand new chapter—one full of optimism, connection, and momentum.