MOSCOT’S 110TH ANNIVERSARY – THE MAKING OF

To have fun MOSCOT’s one hundred and tenth Anniversary, we launched into a groundbreaking journey by means of time, utilizing Synthetic Intelligence to recreate twelve many years of NYC model. This marketing campaign, crafted with Lisbon-based wonderful artwork photographer Julien Roubinet, blends cutting-edge AI with conventional pictures, marking a primary within the eyewear world.




Over 5 months, we generated tons of of AI-powered photographs, every capturing the essence of New York Metropolis from the early 1900s to immediately. From the tenement-filled streets of the early 1900s, the glitz of the Roaring ’20s, to the colourful Hippie and Disco eras, and the high-powered Wall Avenue of the ’80s, every picture displays a definite period. From these, we handpicked 12 putting visuals – however that was just the start.

To carry the glasses to life, we photographed 12 iconic MOSCOT frames on model heads, fastidiously matching the lighting, angles, and perspective of the AI fashions. The ultimate step? Making certain authenticity. By retouching and compositing the eyewear into the AI photographs, and matching the movie shares of every decade, we created visuals that seem as if they had been captured of their respective eras – seamlessly mixing historical past and innovation. This venture not solely highlights MOSCOT’s timeless model but in addition pushes the boundaries of recent pictures, marking a brand new chapter for the model at 110 years.

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