Privacy Policy

Information We Collect

1. Personal Information:
   • Provided when you subscribe to newsletters, comment on articles, or make purchases (e.g., name, email, shipping address, preferences for categories like “sunglasses for heart-shaped faces” in Style Guides or “prescription sports glasses” in Sports Glasses).
   • Account details if you create an account, including preferences for Independent Eyewear brands or Safety gear recommendations.
2. Usage Data:
   • Automatically tracked via cookies/analytics: pages visited (e.g., “UV protection sunglasses” in Sunglasses, “ski goggles reviews” in Sports Glasses), time spent on guides, browser type, and IP address.
   • Interaction data such as clicks on product links in Independent Eyewear, downloads of “best polarized sunglasses” guides in Safety, or shares of Trending Now articles.
3. Cookies & Tracking Tools:
   • Essential: Enable site navigation and account security (e.g., remembering login details for personalized recommendations).
   • Analytics: Measure category performance (e.g., popularity of “vintage eyewear trends” in Eye Spy or “driving sunglasses” in Safety).
   • Marketing: Deliver tailored ads for eyewear products (e.g., luxury frames in Independent Eyewear, sport-specific glasses in Sports Glasses) based on your browsing behavior.

How We Use Your Information

• Personalization:
  • Recommend content aligned with your interests: e.g., suggesting “minimalist rimless frames” to Style Guides readers or “fishing sunglasses for large heads” to Sports Glasses enthusiasts.
  • Customize newsletters with category highlights: new Independent Eyewear brand features, Safety gear guides, or Trending Now deals on UV-protective sunglasses.
• Category Improvement:
  • Analyze engagement trends (e.g., high traffic on “Y2K eyewear revival” in Trending Now or “prescription ski goggles” in Sports Glasses) to create more relevant content.
  • Optimize navigation between related categories (e.g., linking “golf sunglasses” in Sports Glasses to “performance eyewear” in Safety).
• Communication:
  • Send newsletters with exclusive offers, event updates (e.g., eyewear exhibitions in Eye Spy), or educational content (e.g., “eye exam importance” in Sunglasses). Opt out anytime via newsletter links.
• Security & Compliance:
  • Protect sensitive information (e.g., payment details for purchases) using encryption and secure servers, especially for transactions involving Safety or Sports Glasses gear.

Sharing Your Information

1. Trusted Partners:
   • E-commerce platforms, email services (e.g., Mailchimp), or analytics tools (e.g., Google Analytics) to manage subscriptions, process orders, or analyze trends, ensuring they comply with data protection regulations.
2. Affiliate Brands:
   • In categories like Independent Eyewear or Sunglasses, share anonymized browsing data with brands to promote relevant products (e.g., designer frames, UV-protective lenses), with clear affiliate disclosures.
3. Legal Authorities:
   • When required by law, to protect our rights, or respond to valid data requests (e.g., GDPR access requests or legal subpoenas).

Your Rights & Choices

• Access/Correct Data:
  • Request a copy of your personal information or update details by emailing privacy@yssio.com.
• Data Deletion:
  • Ask us to delete your account data; we may retain aggregated, anonymized data (e.g., category popularity reports for market analysis).
• Cookie Control:
  • Adjust browser settings to block/clear cookies, though this may affect features like saved preferences or personalized recommendations.
• Opt-Out:
  • Unsubscribe from marketing emails with a single click or manage cookie consents through our site’s privacy settings.

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